WORK WITH ME
Wherever you are in the build.
Three ways to work together - from hands-on consulting to coaching to self-paced courses. Same operator behind all of them, scaled to wherever you're standing right now.
Courses
self-paced entry
Coaching
franchisee 1 : 1
Consulting
founders & franchisors
CONSULTING & BRAND DEVELOPMENT
Build a brand that scales.
WHAT WE BUILD TOGETHER
For founders considering franchising - and franchisors ready to grow
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Foundational setup & positioning
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Brand strategy and messaging architecture
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Operational systems built to replicate
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Marketing engines that scale across units
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The franchise-readiness groundwork most skip
This is the deep, hands-on work: getting your foundation, systems, and marketing engine right so your concept can become a brand other people can run well. I've been on the teams that did it twelve time, and counting, and I've build many of those systems myself. Let's do it for yours.
A franchise-ready brand built on a foundation that holds.
1 : 1•project based•custom scope
FRANCHISE COACHING
WHAT YOU'LL WALK AWAY WITH
Market boldly - inside the lines.
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Local marketing strategy that fits your brand standards
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Messaging that's on-brand and FDD/FA-compliant
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Clarity on what you can and can't do
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A plan you can actually execute this month
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A sounding board who's actually sat in your seat
For franchisees growing a location within their FDD and Franchise Agreement.
You're bound by brand standards, your FDD, and your Franchise Agreement - and most marketing advice ignores all three. I've run a franchise from the operator's seat and sat on a Franchise Advisory Council, so I know your reality from the inside. I help you grow locally with strategy and messaging that's effective and compliant, so you never have to choose between results and the rules.
More growth, zero compliance anxiety.
1 : 1 • coaching • ongoing or focused
SELF-GUIDED COURSES & WORKBOOKS
Build at your own pace.
WHAT'S IN THE WORKS
For builders who want practical guidance without the 1 : 1 commitment.
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Self-paced franchise foundations course
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Compliant-marketing workbook for franchisees
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Downloadable checklists & templates
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Field Notes from the Build (free)
Focused courses, workbooks, and field notes drawn from two decades of building brands - the same thinking, in a format you can move through on your own schedule. An accessible first step when one-on-one isn't the right fit yet.
Momentum, on your timeline.
launching soon
HOW WE WORK
Build. Refine. Shine.
1
2
3
The Conversation
The Blueprint
The Build
A no-pressure call to understand where you are and where you're trying to go. We'll know quickly if it's a fit.
A clear plan and scope - what we'll build, in what order, and what success looks like. No guesswork.
We do the work - build the foundation, refine the message, and get you showing up consistently and well
in their words
"Working with Wendi has brought so much clarity to our franchise build..."
- Matt Nemeth, Festive Lighting Pros, Founder
Not sure which one fits?
That's exactly what the first conversation is for. Tell me what you're building, and I'll tell you honestly where I can help - and where I can't.